According to the policy approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be correct and accurate all the time. Furthermore, this information is freely available on WHOIS sites and while this may be okay for firms, it may not be very convenient for individuals, because everybody can see their names and their personal postal and email addresses, especially in an age when identity theft is not that unusual. That is why domain registrars have launched a service that hides the details of their customers without modifying them. The service is called Whois Privacy Protection. In case it is enabled, people will view the details of the domain registrar, not those of the domain owner, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic TLD extensions, but it is still not possible to conceal your details with some country-code extensions.